CHRISTMAS
ON FIFTH
BAYLOR UNIVERSITY
APPAREL DESIGN CASE STUDY
THE SITUATION
Creating for Light & Legacy.
Christmas on Fifth is a Baylor tradition, so this design had a lot to live up to. I wanted it to feel familiar from the very first glance while still telling a deeper story. Wreaths, Baylor's iconic Christmas tree, and a few rustic Western touches came together to create a sweatshirt that feels festive, nostalgic, and unmistakably Baylor.
CRAFTING A WEARABLE NARRATIVE
WHAT I DID
Narrative Design Approach.
CAMPAIGN PHOTOGRAPHY & VIDEOGRAPHY
A great design deserves a great launch. I led the creative process from start to finish, planning, shooting, and editing the photo and video content that showcased the sweatshirt and the story behind it.
APPAREL DESIGN & CONCEPT DEVELOPMENT
From the first sketch to the final design, I created a sweatshirt that blended meaningful symbolism with holiday tradition. The goal was simple: create something the Baylor community would be proud to wear.
THE IMPACT
Designed for Hope, Created for Justice.
UNBOUND NOW WACO
This project carried a responsibility that went far beyond creating something people would want to wear. Every sweatshirt supported Unbound Now Waco, with 100% of proceeds helping the organization continue its work to prevent human trafficking, support survivors, and pursue justice. That made every design choice matter.
The Baylor community showed up in a big way. More than 500 sweatshirts were sold, making this the most successful fundraiser in Christmas on Fifth history for Unbound Now Waco. It was exciting to see a design become something people proudly wore to support a cause they believed in.
RAISING THE BAR FOR GIVING
Wore the Story.
Carried the Cause.
Primary Image
A WESTERN ICON FOR A MODERN MISSION
One of my favorite details is the tribute to frontier lawman Bill Tilghman, whose portrait appeared in the historic Legends of the West stamp series. Known for his courage and relentless pursuit of justice, Tilghman felt like a natural fit for the story we wanted to tell. His legacy echoed Unbound Now's mission to protect the vulnerable and fight for freedom.
Including him in the design added another layer of meaning. It transformed the sweatshirt from holiday merchandise into a piece with purpose, connecting Baylor traditions with a cause that extends far beyond campus.
