LABEL DESIGN CASE STUDY
Labeling Radiance.
TASKED WITH BEAUTY
DESIGNING FUEL’S SKINCARE IDENTITY
FUEL Salon & Spa believes luxury is more than a service. It's an experience. That philosophy became the foundation for this project as I designed custom packaging for the brand's skincare line.
The goal was to create a label that felt modern, sophisticated, and unmistakably FUEL while reflecting the care behind every product.
DESIGN DELIVERABLES
A Bloom in Every Bottle.
The goal was to create packaging that looked like it had always belonged to the brand. I developed the concept, selected the typography and color palette, and created custom illustrations that tied everything together.
FULL-SCOPE CREATIVE DEVELOPMENT
Final deliverables included four fully print-ready label sizes: one for 4 oz. cleanser/toner, one for 2 oz. products, one for 2 oz. scrubs, and a shared label for 1 oz. and ½ oz. products.
MULTI-FORMAT LABEL CREATION
The Label.
A DESIGN ROOTED IN RADIANCE
I wanted the label to feel as thoughtful as the products inside. Bold type brings confidence, soft botanical details add a sense of calm, and a warm, earthy palette creates a look that's clean, modern, and naturally inviting.
